Amazon.com: Essentials of Corporate Finance (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) (9780073382463): Stephen A. Ross, Randolph W. West


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Publication Date: February 19, 2010 ISBN-10: 0,073,382,469 ISBN-13 :978-0,073,382,463 Edition: 7
Points of corporate finance, 7th Edition Ross, West Jordan is written to convey the most important concepts and principles, the level of corporate finance, approachable broad audience. The authors retain their modern way of financing, but derives from the theme, in Chapter 18, an important issue. They believe that the understanding of “why” is also very important, if not not how to understand, especially in introductory courses. Their central focus appears three basic themes:
1. Stressing the intuition separation and explain the working principle of a common sense, intuitive detail the level before the launch. Overall, the basic idea is to be discussed first, followed by specific examples to illustrate more specific financial managers how to proceed in a given case.

2. A uniform method of valuation, the net present value is treated as the basic concept of corporate finance. Various disciplines of the lid is firmly rooted in valuation, and care is taken to explain how to determine the valuation.

3. Management focus, students learn management, financial management issues. Emphasized the role of the financial manager as decision-makers, they stressed the need to manage input and jud