Marketing of High-Technology Products and Innovations (3rd Edition): Jakki J. Mohr, Sanjit Sengupta, Stanley Slater: 9780136049968

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Publication Date: February 15, 2009 | ISBN-10: 0,136,049,966 ISBN-13 :978-0,136,049,968 Edition: 3
The only text to provide readers with the market information they need to successfully market high-tech products on the market.
The world’s high-tech marketing strategy market
Planning; tech enterprises; considerations of the culture and climate of the high-tech companies, market positioning, and cross-functional departments (marketing / r & ð); partners / alliances and customer relationship marketing, marketing high-tech market research to understand the high technology customer’s technical and product management, distribution channels and supply chain management, high-tech market, the high-tech market pricing considerations; marketing of high-tech market of communication tools; marketing communications strategic thinking;
Triple bottom line in the high-tech enterprises in the strategic thinking
Marketing of high-tech products and innovations to provide comprehensive coverage of the latest academic research and cutting-edge business behavior, readers sales of high-tech products and services, they will face unique challenges ready.