Publication Date: February 11, 2011 ISBN-10: 013217684X ISBN-13 :978-0,132,176,842 Edition: 7
Real people, real choices, and give students a real feel of the market.
Marketing: real people, real people in real Choicesis marketing perspective, the real marketing leading company decided to introduce in the day-to-day-only text. The reader-friendly text conveys a dynamic presentation and related materials in a timely manner, the highlight of the marketing concept, and what they mean in the marketplace.
The seventh edition contains more information on marketing metrics, today’s new method of advertising and promotion, and a greater emphasis on the links between market principles and real-