Marketing: Roger Kerin, Steven Hartley, William Rudelius

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Publication Date: February 10, 2012 ISBN-10: 0,078,028,892 ISBN-13 :978-0,078,028,892 Edition: 11
Experience, leadership and innovation. This version of the market continues the traditional and the modern, the most advanced in the dialogue student-oriented style, supported by the most comprehensive, innovative, and useful supplement package ahead of the market. The author team is committed to (1) establish past experience is a writer, (2) continue to play a leadership role in bringing about new topics and perspectives, class, and (3) to focus on teaching innovation, the real response to the new teaching and learning styles.

This text and package design to meet the needs of a wide range of teachers to teach a good textbook just want several key complement professor, who want a fully integrated class multimedia program. Marketing of their combination of classroom, the college and university experience, developed through the integration, the use of a unique, innovative and effective teaching methods. The elements of this approach in each version of the marketing and services as the core text and supplement for their development and to adapt to changes in the way students learn, and the development of marketing disciplines, new teaching and development of techn