MKTG (with Marketing CourseMate with eBook and Career Transitions 2.0 Printed Access Card): Charles W. Lamb, Joe F. Hair, Carl McDaniel


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Publication Date: March 2, 2012 | ISBN-10: 1,133,190,111 ISBN-13 :978-1133190110 Edition: 6
Student testing, teacher approved “review process direct input from students and teachers to create * MKTG6 * is an engaging and accessible solution for today’s learners to adapt to a different lifestyle. * MKTG6 * with a the latest relevant examples from a wide range of independent upstarts, scale larger companies students alike. * MKTG6 * also provides a dynamic range of web-based review and test products to promote today’s mobile life