Principles of Marketing (14th Edition): Philip Kotler, Gary Armstrong

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Publication Date: February 6, 2011 ISBN-10: 0132167123 ISBN-13 :978-0132167123 Edition: 14
Learn how to create value, loyal customers.

Challenges facing marketing today is to create vibrant, interactive communities, so that part of the product and brand, and consumers in their daily lives. To help readers understand how to create value, and loyal customers, Principles of Marketing, basic market information in a comprehensive format around customer value innovation framework.

The fourteenth edition covers sustainability in today’s challenging economic environment as well as to focus on mark